Only the best for our animals, and that’s why we have an in-house vet (the
lovely Karin) helping us constantly look for ways to improve animal welfare.

To help keep our cattle happy, we let them graze outdoors in the summer and only bring them in during the freezing winter months, with the average temperature at a relatively mild 2°C.

Unlike farmers in many other countries, we don’t dock the tails of any of our pigs. After all, they need them so they can show us that they’re happy.

In order to ensure that our animal welfare standards are second to none, we run an ethical audit every single year. As well as checking everything’s up to scratch, it also helps us find new ways to improve.

We don’t like to brag, but we think the fact we exceed Swedish standards and EU standards for animal welfare is blooming brilliant.

We’re committed to delivering the very best tasting meat. Sometimes that means taking preventive measures with our boar pigs. As in the UK, when boar pigs are reared for longer than 6 months we have to castrate them to prevent ‘board taint’ which leaves an unpleasant taste in the meat.

Pigs hate sow stalls and so do we – that’s why we don’t use them. And while our pigs are mainly kept indoors (hey, it gets chilly in Sweden), we give them 40% more space than pigs kept in the rest of Europe.

We don’t use drugs willy-nilly on our animals. Instead, we only use them when they’re absolutely essential – like when they’re ill. Luckily, thanks to our incredibly high standards of animal welfare, they rarely need them anyway.

Even during transportation, we like to look after our animals properly. That’s why we give them enough room, rubber floors, straw, food and water, and only make them travel for limited periods. We’re even in the process of changing our fleet to have air conditioning.

We think livestock markets are too unsettling for animals, so we don’t buy from them. Instead, we go direct to farmers we’ve known for years. So as well as reducing the risk of infection, we also reduce transportation times and stress for our animals.

We like all our animals to have happy lives, which is why we give them time to grow naturally instead of giving them nasty growth hormones.

Stress results in poor tasting meat. That’s why we always insist on the best treatment of all our animals – including keeping herds together so they don’t miss one another, and using the most humane slaughtering methods possible (CO2 and not electrical stunning).